Kayode Adegbite
I work where products and people meet.
In tech, that usually means onboarding, clarity, and trust: the things that help someone go from “this looks interesting” to “this actually helps me.”
I think about the same tension in people: the gap between where we are and where we want to be, and what it takes to close it.
My writing and work live in that space. I care about making complex ideas useful, building systems that help people move forward, and doing it without pretending the path is simple.

Now
I lead Product Onboarding at a Series A startup, helping customers get value from the product faster. I’m also cofounder of JBz, where we build culture-led travel experiences.
Previously
- Founding member of Sift, an enterprise context engine.
- Scaled internal systems and technical programs at Meta.
How I work
- Clarity comes first.
People won’t use what they don’t understand. A clear start, where they are, what matters, and what’s next, makes everything easier. - The system should do the heavy lifting.
Good work shouldn’t require panic or all-nighters. The right process makes strong outcomes easier to repeat.
